Getting started/re-started

The task of creating or re-creating a website doesn’t need to be arduous. Understanding the overall development process can make it easier to keep your project on course. The workflow involves a preliminary site assessment, assembling the text and image content, approving a graphic mockup, then tweaking a beta version of the site before going public

Preliminary site assessment

The first step is to determine your site’s needs, present and future. We identify the principal areas, determine the overall size of the site, text and media content, and discuss any features that could enhance usability such as slideshows, carousels, streaming media, YouTube channel setup, social media integration, online form handling, search and PayPal™ shopping cart and single purchase implementation. Incite Design submits a proposal based upon a determination of the amount of time needed to create your website project within a mutually agreed-upon timetable.

Pre-production/ assets assembly

During the pre-production phase of the site’s development, we collect any text and graphic content needed, i.e., the website’s assets. Existing firm brochures, flyers or other promotional material can provide a useful starting point.

What’s often helpful is to take an evaluative look at websites of any peers or competitors in your field, or sites with features comparable to what you have in mind. This allows us an opportunity to evaluate online examples of website content organization as well as getting closer to a desired look and feel for your project.

Production and review

In the production phase, Incite Design creates an online prototype version of your site in a beta staging area and gives you an opportunity for design and layout review. Upon approval, and following any final revisions and tweaks, your website opens to the public.

What happens next…

In contrast to print media, a website is never a finished, done thing, but rather a flexible work in progress, with an inherent flexibility that allows for up-to-the-minute changes that can adjust to changing needs. Incite will be there for you for any updates to your website down the line, on a contractual or hourly, as-needed basis.